What term describes favorable or unfavorable emotions toward individuals or groups that predict behavior?

• A. Attitudes
• B. Values
• C. Beliefs
• D. Norms

Answer: (A)

Attitudes are evaluative judgments that describe how we feel about something or someone—our favorable or unfavorable emotions toward people or groups. These attitudes are closely linked to behavior because they guide how we tend to act in related situations, helping to predict what we might do toward the target. The other terms don’t capture this specific emotional evaluation toward a target: values are broad beliefs about what matters most in life and guide overall choices; beliefs are statements about what we think is true; norms are shared expectations about how people should behave in a group or society.